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our valued clientele has benefited from our experience and expertise spanning three generations


About Us Management Team

Frank Rosenberg Chairman
Frank Rosenberg is the grandson of Edward Hoffman, one of the two co-founders of Associated. Frank joined Associated in 1973, after owning a restaurant and understanding the role of management and dealing with people. Within a short time he made his mark and quickly rose to become President, overseeing a dramatic increase in sales and new clients. Frank assumed his current role as Chairman in 1994. Throughout his career Frank has felt strongly and been very proactive about meeting new clients on a personal basis. He has a deep understanding of what clients are looking for when choosing a flooring vendor and has always built strong and lasting relationships with many of the Associated client base. You can often find Frank on a golf course or entertaining friends and clients with humorous anecdotes. Frank has two sons who are the light of his life.

Richard Goodman COO & President
Richard Goodman is the grandson of Murray Nizen, the other co-founder of Associated. Rich graduated from the prestigious Stuyvesant High School in NYC and later Boston University in 1981. After several successful years in medical sales, he joined Associated in 1985 and learned the business from the ground up becoming Vice-President.  During his 25-year tenure he has overseen over 75,000 projects in the retail, hospitality and corporate markets. Richard was also responsible for expanding the products offering from carpet (which resulted in the name change from Associated Carpet Corp.) to all flooring categories in the mid 90’s. He has been President since 1994. Rich is involved in the day-to-day workings of the company and oversees all proposals and RFPS for new business as well as project development and sourcing. He has two grown sons and in his spare time he enjoys cooking and creating new dishes.

Angelo Mascelli CFO
Angelo holds an MBA in Finance from Farleigh Dickinson Univ. He has been with Associated since 2001 and is an integral part of the success of the company. He is married with 4 children, a member of Knights of Columbus and former little league baseball coach. Prior to joining Associated Angelo worked in Consumer Goods, Transportation and the Telecom industries.

Robert “Bob” Odgis Director of Operations
Bob was born and bred in Brooklyn, NY and graduated from Brooklyn College with a BS in Accounting.  For over 30 years he has been a part of the Associated “family” overseeing all of the ongoing major projects and estimating goods for just about every job that associated handles. Bob is an avid bicyclist and cross-country skier. He enjoys playing guitar with his son and has been taking guitar lessons, favoring classic rock.